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Drive through downtown Bozeman any day of the week, and you're guaranteed to see some cowboy hats. Turn on the television and there's another Montana politician wearing the hat. On Instagram, it's billionaires with boots and buckles. Stetson even had a hat shortage from demand on the back of the success of "Yellowstone" and the Barbie movie.
Meanwhile, the cowboy is dying.
This is not a new observation. And it's not the fault of 99% of folks wearing the boots, buckles and hats that family farms and ranches are disappearing across the country at a rate of more than 5,000 each year. For many, th...